When Jan Welborn-Nichols joined Plex Systems as their content and advertising manager, she found a disorganized content process. Hundreds of assets has been created by dozens of contributors, but tracking them down and creating anything new was nearly impossible. Adding to the complexity, the company was slated for a rebranding – all the content would need an update.
Jan needed to get organized, fast. Short on time, she turned to Kapost to help organize all existing content and manage a vast rebranding effort.
About Plex Systems
Founded in 1995, Plex Systems is a Michigan based company that makes ERP software for manufacturers [Do not use revenue numbers!]from over 350 large manufacturing customers representing industries like automotive, food and beverage, and aerospace and defense.
One of the few vendors to offer a truly cloud based ERP platform for manufacturers, Plex Systems capitalized on the trends of companies adopting cloud-based systems for business critical software, growing revenues by over 30% annually.
Plex Systems uses content marketing to stand out from the competition, educating buyers about the benefits of using cloud-based ERP systems and their products.
“We Had No Visibility.”
Plex Systems had embraced content marketing by the time Jan joined in 2012. But that enthusiasm hadn’t translated into a comprehensive strategy.
“We had no visibility into what was being written and produced, who was doing it, when it would be available, or exactly how or when it would be distributed.”
Taming the content creation process was essential to scaling the operation. That meant taking two important steps: organizing all existing content and restructuring the content creation process.
“Kapost Saves Us a Tremendous Amount of Time.”
Jan knew the typical content management tool wouldn’t suffice for the challenges Jan faced at the enterprise level.
She investigated Kapost and quickly realized its platform would immediately streamline the organization and content creation process. Jan and a team of three content marketers gathered Plex System’s vast archive of content into Kapost. This simplified a normally painful rebranding, and it proved the team could implement an ongoing content marketing process across the organization.
“Kapost offers us the ability to look at every step in the content creation process. And because of that ability, it saves us a tremendous amount of time.”
Getting started was easy, and Kapost was a dedicated partner in helping develop a customized content process. As Jan’s content organization grew, Kapost’s ability to help train her team made scaling painless. Even more importantly, Kapost was easy to use by colleagues throughout the company.
“Implementing Kapost was really quite simple,” Jan said. “It’s very intuitive to use. I’m not all that technical, but I found it very easy to use from the start, and so did all of my team members.”
Kapost at Plex
More than 20 people at Plex Systems, spread across departments and regions, now use Kapost. For Jan, Kapost is critical in keeping a diverse team organized — from the first germ of an idea to the published asset.
The content calendar is especially valuable for gaining visibility across teams and contributors. “My favorite feature about Kapost is the calendar. In one view, you can take a look at everything that’s being created.”
And Jan loves how the calendar has the ability to drill down into the content being developed. “You can filter the calendar information, so you can view content by vertical markets like food and beverage for instance. Or you can filter by content type to see specific collateral like brochures, case studies, or whitepapers.”
Kapost also made organizing ideas submitted by different people at Plex Systems simple. “We really didn’t have a good way to capture ideation across the organization, and let’s face it, great ideas are everywhere just waiting to be discovered.” Now, Jan can apply the collective brainpower locked inside the organization without being overwhelmed.
Getting Maximum Value from Every Piece of Content
Jan is just getting started with Kapost. Plex Systems is launching integrated marketing campaigns, aligning the sales and marketing teams to target specific accounts. “We’re really poised to get tremendous value out of Kapost with these new integrated campaigns. Kapost will be essential in helping us align our content marketing process with our sales goals.”
And she can’t wait to launch multi-faceted content marketing campaigns, where every asset can be built upon and extended to many channels. “In the past, we created content without the kind of planning intention we would like to see behind it. Now, when we’re creating a whitepaper, we know we’re also going to create an infographic. And then we will add to the life of the infographic by extending it out as an animated slideshow. We’re always looking for ways to take pillar content and extend it to different phases of the buying cycle and to different media.”
Her goal is to create 8 – 12 pieces of extended content from one single piece of pillar content. But she quickly added, “Without Kapost, all this would grind to a halt.”
“Kapost Allows Us to Develop Content More Effectively.”
Jan doesn’t hold back when describing how instrumental Kapost has been in organizing and managing content at Plex Systems.
“Kapost has made a tremendous difference in the way we develop content, for the simple reason it allows us to develop it more effectively. We’re able to look out many months in advance and start to plan campaigns across vertical markets and the buyer’s journey. This is invaluable, even priceless, because without this kind of tool, you have no way of putting the content you have or the content you want to create into the hands of the people you want to communicate with.”
“I would definitely tell my friends to check out Kapost,” Jan said. “You’ll find a great platform that’s easy to use, quite affordable, and it will make a world of difference in your content marketing because you’ll finally have a structure to drive the content process.”